I found this web log post on the online that I wished to share with you – half dozen Common Mistakes to Avoid in Your AdWords Campaign by school Cocktail. I wished to expand on some of their points.
Using broad search keywords
I cringe whenever I look into Associate in Nursing AdWords account and see solely broad search keywords. that’s giving Google license to point out your ad for nearly something they regard remotely similar. However, i’m truly not an enormous fan of actual match or phrase match keywords. Users searches otherwise and infrequently spell terms.
I like to use changed broad match keywords. It permits you to “tag” the words you recognize your potential customers can use however doesn’t rely on order or actual orthography.
Not swing keywords within the ad copy
99.9% of the time you ought to perpetually have one or 2 keywords in your ad copy. This helps with quality score and Google can daring the keywords that the user entered that square measure in your ad. The additional daring the higher.
The ONLY exception I will consider to the current rule would be if you’re advertising on your competitor’s name/brand. Then, it’s simply best to use your name or product.
Using one campaign for show ads and search ads
Just because you’ll place these 2 along currently doesn’t mean you ought to. I perpetually separate search and show. they’re 2 completely different beasts and may be treated in and of itself.
and finally . . .
Not writing smart ad copy
I will be the primary to admit that I scream making an attempt to suit a headline in twenty five characters and so 2 solid secondary lines in thirty five characters. however it’s what it’s. want facilitate knowing what you’ll and can’t place in Associate in Nursing ad? consider Google’s editorial standards. realize the ads that stand intent on you. What causes you to wish to click on them? attempt some of various ads in every ad cluster. See that one performs the most effective, then alter the opposite.